TAG TEAM: WHOOMP THERE IT IS (2024)

SCOOP THERE IT IS COMMERCIAL

THE MARTIN AGENCY

Atlanta-based hip-hop stars DC Glenn (DC The Brain Supreme) and Steve Gibson (Steve Rolln) of Tag Team co-opted the GEICO catchphrase Scoop There It Is as one of the most recognizable GEICO Commercials 2021 had to offer. Tag Team’s involvement with GEICO stems from Martin Agency creatives who were childhood fans of the hip-hop duo. The deal was crafted by The People’s Store Agency in Atlanta. The Martin Agency’s Creative DirectorSean RileyandRoger Hailes, senior copywriter, coined the GEICO jingle in September 2020, and the commercial, originally titled “Tag Team Helps With Dessert,” was shot two months later. TheNew Geico Commercialdropped at midnight on Christmas night, Dec. 26th, with a YouTube campaign circulated worldwide. The ad continued to circulate throughout the holiday season, including scheduled college and pro football games and ABCs “Dick Clark’s New Year’s Rockin’ Eve.” ThisNewest Geico Commercialyielded unbridled success, allowing viewers to take a nostalgic trip with their ‘90s gem, “Whoomp! (There It Is!),” and party with their favorite old fools from the old school, Tag Team.

DC glenn

PLATINUM SELLING ARTIST,ACTOR,VOICEARTIST

STEVE ROLLN

PLATINUM SELLING ARTIST, AUDIO ENGINEER

NICCI CARR

ACTRESS

ANTHONY GOOLSBY

ACTOR

AMETHYST DAVIS

ACTRESS

The fun-filled, entertainingIce Cream Commercialspot opens with creative flair, starting with the GEICO classic male voiceover as a suburban housewife played by Atlanta actressNicci Carrstands in a kitchen preparing dinner. The voice asks the question, “Tasha, did you know GEICO could save you 15 percent or more on car insurance and a whole lot more? So, what are you waiting for; Hip Hop group Tag Team to help you plan dessert?” Tag Team magically appears on cue, and the party begins with a parody rendition of their nostalgic pop culture iconic hit “Whoomp! (There It Is!)” With the lyrics:French Vanilla Rocky Roadchocolate, peanut butter, cookie dough. And with thoseScoop There It Is Commercial Lyricsanother pop culture classic in commercial form was now born.

The plot thickens when AtlantaGEICO ActorAnthony Goolsby, who plays Tasha’s husband, comes in with a scowl. Along with his daughter, AtlantaGEICO ActressAmethyst Davis who conveys to all that she is truly “over it” and, in embarrassing fashion, leaves the scene. Dad soon realizes the innocence of the situation and is transported back to his youth, where he joins in the party, dancing with his lovely wife. “Last call for alcohol,” as they used to say back in the day, and Tag Team ends this memorable, spontaneous event with a blast of GEICOSprinklesfor everyone. “Scoop! (There It Is!)”

The song’s success has led to a string of TV entertainment appearances, further delighting Tag Team and GEICO commercial fans alike. Tag Team appeared as guests on the “Tamron Hall Show” to discuss theirGeico SongCommercialad success and their years of perseverance and steadfastness in maintaining their relevance in pop culture. They also made a special guest appearance on the

“Dan Patrick Show during Super Bowl Week.” Tag Team was selected as NASCAR Grand Marshals of the 2021 GEICO 500 at the Talladega Superspeedway in April. The NBA Western Conference Finals between the Phoenix Sun “Tag Team mesmerized 20K fans” and the First Pitch at White Sox game “also invited to throw out the first pitch during the American League Central Division.”

The sheer joy of the experiences this song and the GEICO Ice Cream commercial have brought to people of all ages, colors, and creeds astonishingly continues. This continued momentum has spawned Tag Team Ice Cream, a sweepstakes event in partnership with GEICO, The Martin Agency, andTag Team. They enlisted ice cream parlor mastermind Michael “Mikey” Cole of Mikey Likes It Ice Cream to help to create a Scoop There It Is ice cream. Mikey Likes It Ice Cream has created a new

limited flavor batch with locally-sourced ingredients that lists the now iconic lyrics of Tag Team’s commercial tagline.

Once again, the popularity of this novel venture has continued Tag Team’s massive commercial success. With another infectious viral music video, bringing more joy and fun to party people all over the world. This ice cream is just another extension of the continued success of “Scoop! (There It Is!)” with much more to come.